Too good to be true? Why would I give away my 'secrets' for 99p? Read on, then.

The right words
We use words to tell customers who we are, what we sell, how we operate. The right words on your company literature (labels, advertising, websites, reports, manuals, technical data, training materials, press releases, job adverts, etc.) are essential. Are yours right?

The only contact
The words on your company materials are often the only contact you have with your customers. That makes your words vital to your business. How customers respond to them can make the difference between whether they buy from you - or your competitor.

More profit
My message is simple: use the right words and you make more profit.

Plain English
People speak using plain English. So why, especially in business, do we see too many words, over-long sentences and too much jargon? Not to mention those unprofessional spelling and grammatical mistakes. Some company literature can be like a foreign language. Some companies have their 'howlers' paraded in the national press.

Customers want clarity
I like (as do your customers) to be brief and to the point. It carries more weight and sincerity. It is easier to understand. It is less likely to be ignored. It avoids confusion. It can even avoid litigation.

Customer service?
Many companies give customer communication an undeservedly-low priority. It's often left to someone who has time to do it, but not necessarily the expertise. It's not easy dealing with customers. They constantly complain, can't find you, can't park, can't get you on the phone, can't understand how to use the product and can't get decent after-sales service - and it's the ones who don't complain that are the biggest worry. They just go elsewhere.

A question
When asked to review the product labels of a large veterinary company, I asked them what proportion of customer service calls were about how to use the product. They didn't know. I told them to find out. The astonishing (to them, not to me) answer was nearly 8 out of 10 calls. That told me their labels needed a lot of work. I could have spent months revising the hundreds of labels they used, but it wasn't necessary, or economical. I trained them to do it themselves.

Does this 'ring any bells'?
Many companies don't consider company literature very important. But put yourself in the shoes of a consumer for a moment (after all, we are ALL consumers) - how long is it since you laughed (or swore) at another company's label or manual?

Convinced now? Buy my fact sheet for just 99p, and see how some simple ideas
could save you a thousand times what you have just spent.

The fact sheet also automatically entitles you to a FREE REVIEW of some of your company literature.

Still not persuaded?

What savings could YOU make?
While working for a multi-national company I saved my employer an estimated £1MILLION by rationalising their 30,000 product labels worldwide. When I retired early to write a book about it (see below) I first went to the USA where I saved another multi-national company many thousands by training them to do what I had done for my previous employer.

I then went on to help other companies improve their customer communication, and improve their profits as a result.

Product labels & information - a specialist service
Although I'm offering a wider brief - covering all your company literature - I do offer a specialist service to manufacturers and retailers to help them avoid litigation, cut costs and improve customer service - simply by reviewing their product labels.

Take my words for it
The book I wrote is now being used by hundreds of companies worldwide. Including yours? Take a look at the synopsis of Label Writing & Planning - A guide to good customer communication by opening this link in a new window. You can even take a look inside the book at some of the advice.

All you have to do now is buy my introductory Company Literature How to... fact sheet for just 99p,
and start making savings straight away.
There is no obligation to do anything else.
Who knows how much you will eventually save?

Go to my home page for details of other services, including how I can save your business even more money simply by making minor, painless adjustments to your office administration. In these days of economic turmoil, every pound or dollar saved has to be vital.

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